5 Reasons You Should Be Blogging for Your Business
Are you wondering if you should invest the time and resources into creating a blog on your website? Are you trying to figure out if it’s worth the effort?
Many businesses start blogging because they see everyone else doing it. But they don’t actually know what they are doing and why they are doing it.
As a result, they waste their time chasing shiny objects and don’t get any results for their business. Over time, their blog fizzles out, and it becomes another wasted marketing idea.
But blog creation is vital to almost every type of digital marketing strategy. It can support your marketing efforts and provide you with new customers in more ways than you realize.
If you are on the fence about business blogs, then keep reading to learn exactly why blogging is important, so that you can feel good about starting one today.
1. Helps You Talk the Talk
What is the goal of blogging? There are many different goals, but in general, your goal is to convince people to conduct business with your company. But how is that done?
Through your written blog content, you learn how to find the problems that your customers have and speak to those problems. You write about the problems, why people are experiencing these issues, and how they can be solved.
Obviously, they can solve this problem by purchasing your product or service.
By writing high-quality blog articles, you will begin to understand your target customer in a new way. You’ll learn how to put yourself in their shoes, thinking what they think. And you’ll learn how to talk to them about the problems they face and the solution that you offer.
Basically, blogging will make you and your team better at selling your products and services by understanding your customers in a new way.
2. Establish Authority in Your Industry
One of the biggest benefits of blogging is that it helps to establish authority. Anyone can start a business. But that doesn’t mean that every business is going to deliver a quality product or service.
Most companies compare multiple brands when considering an online purchase, whether they are looking for an HVAC technician or a new mattress. The companies that only have one or two pages on their website are going to lose a lot of business,
But the companies who have many pages, and many relevant blog articles on their website, are going to show users that they know what they are talking about. As a result, you can build trust with more people, so that they decide to buy from you over the companies who don’t blog, or don’t blog very well.
3. Educate and Inspire Browsers and Customers
Blogging isn’t just writing about how great your company is. It’s about educating and inspiring people, whether they do business with you or not.
Starting a blog is all about providing value to people for free. And you do this by inspiring people to dream bigger, helping them solve the problems they are facing so that they can increase the quality of their lives.
And you also do it by educating people, answering any questions they may have. The more value that you add to people, the more your customer base is going to grow.
4. Grow Website Traffic Through SEO
When you blog on a regular basis, you give your website the opportunity to rank higher for relevant keywords. Web pages can only rank high if they are optimized for specific keywords.
So the only way to rank for many different keywords is to have many different pages on your website. And you guessed it, those pages are blog articles.
Blog content has the best chance of ranking high for specific keywords, as you can organize the information in a way that search engines like. You’ll be able to create blog posts about each relevant keyword for your website, giving you dozens, if not hundreds of chances to climb to the top of search rankings.
This can provide you with tons of free, targeted traffic every day, week, and month.
5. Grow Traffic Through Sharing
Not only will you grow your website’s traffic through SEO, but creating high-quality content means other people are more likely to share it.
If you write an in-depth post about a particular subject, it is more likely that other websites are going to link to your content. When they do this, there’s a chance that readers on other websites will click through and discover your website.
So the more effort you put into your blog posts, the more traffic you are likely to receive as a result
Blogging is crucial when it comes to developing a strong online presence and demonstrating your expertise. But many business owners are afraid that content creation will take up too much of their time.
But the good news is that you don’t need to do it all yourself. In fact, you can hire a content writer to handle most of the writing for you.
There are so many freelance writers available, that finding a content writer that understands your industry isn’t going to be hard at all. Then, simply provide them with instructions and topic ideas, and any specific or technical information related to your business, and let them go.
However, if there are blog topics that require specialized knowledge, such as highly technical articles about your business or industry, be sure to write some or all of this content yourself. Or, write out the technical details and send them to your writer, who can organize that information into a well-put-together blog post.
Be sure to hire someone who has extensive knowledge of SEO, so you can move up in the search rankings and generate more traffic to your website.
When publishing blog articles on your site, make sure to include relevant, high-quality images. You can use free or paid stock photos, or use photography you own. Name your photos and include a description when adding them to the article, as this is essential for SEO.
Is Blogging Right for You?
So should you be blogging for your business? If you want to establish authority in your industry, so that people trust you enough to become a customer, then yes you should be blogging.
If you want to grow your traffic in more ways than one, then blogging should be near the top of your marketing to-do list.
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