How Your Small Business Can Use Social Media In Ways You May Never Have Thought Of
It can often be difficult, especially as a small business, to stand out organically on social media. With more than 3.5 billion active social media users and 50 million small businesses using Facebook pages to connect with customers. It’s easy to feel like a small fish in a big pond. Whilst the social media marketing sphere is only ever-increasing, how are businesses managing to fight the algorithms, compete against competitors, and still create big waves? Being a small business doesn’t mean that you can’t use the same strategies and tactics that larger businesses use, the beauty of social media is that it doesn’t have to cost small businesses a single penny, which can level the playing field.
1) Let Your Audience Take Over
Let go of the reigns and inspire your audience to take the lead. Creating a challenge for your audience to take part in and using a branded hashtag, has the power to become a trend and potentially go viral. If you feel as though you have hit a plateau in your follower count. There’s no need to panic, as handing your social media accounts over to your audience, can inspire new creative content and allow them to become influencers for the day. After all, nobody knows what your target audience wants to see more than your target audience.
2) Humour Your Audience with Your Tone of Voice
Your tone of voice has the power to make ‘boring’ businesses exciting. If you were asked to create the social media strategy for a pastry shop, humor in your tone of voice might not be your first thought, however, humor has worked fantastically for many ‘boring’ businesses as it can help you to stand out against the more serious tone of voice shown by competitors. Daring to make your audience laugh with your tone of voice can be a great way to keep them engaged.
3) Hunt Down Your Audience
Never underestimate the power of “social stalking” your audience. It has never been easier to build up an accurate representation of your target audience than it is in today’s world, where almost everything you need to know about your target audience is online for everyone to see. Finding out who else your audience is following, what type of content they like, and what groups they’re part of can help small businesses to make content that’s valuable to their audience.
4) Live Stream Marketing
There’s no better way to make your audience feel a part of the action than through live stream marketing. If you’re struggling with content ideas, then special holiday occasions are a great conversation starter, to get you going on your live stream journey. Let’s say you were a dessert business. You could delight your audience on Valentine’s Day with a live stream of you preparing a cake made from heart-shaped molds, whilst offering prizes for the best Valentine’s Day proposal stories. Or you could do a live stream video of you talking your audience through your dessert’s entire journey from where you source your ingredients to the best way to decorate a cake.
5) Combine Your Social Media With Other Channels
A common misconception is assuming that your social media marketing campaign must stay on the screen! Combining several media channels will only make your campaign stronger. Why not lead your in-store customers online through carefully placed QR codes. There are many ways to utilize QR codes to provide a greater user experience for your customers. Such as allowing them to virtually try on your product before purchasing.
A lot of small brands measure social media success based on their growth and not on the value they bring to customers. If the focus is not on engaging, delighting, surprising, or entertaining, then your audience isn’t going to move past the 0.05 seconds it takes for them to form their opinion of you online.
Many digital marketing agencies will agree that It’s your reactivity and authenticity online that can accelerate your online journey. Always stay 10 steps ahead of the game by planning out your campaign months in advance, whilst still leaving room for lots of fun and spontaneity.