Passwords aren’t useless but. Bitwarden raises $100M for password administration

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Are passwords useless? With many distributors like Microsoft, Apple and Google shifting towards passwordless authentication choices alongside the FIDO Alliance and credential-based assaults on the rise, you’d be forgiven for considering that passwords are on the best way out, however login credentials aren’t accomplished simply but. 

Simply at the moment, open-source password supervisor Bitwarden introduced that it has acquired a $100 million funding from PSG, a progress fairness agency, with participation from Battery Ventures, highlighting that password management nonetheless has an integral function to play in enterprise and client safety for the foreseeable future. 

For enterprises, the funding highlights that whereas passwordless authentication choices are rising in quantity, enhanced password administration may nonetheless present an efficient reply to the onslaught of credential theft and phishing emails.  

The state of passwords in 2022 

The announcement comes as an increasing number of customers battle to handle their on-line passwords, with research exhibiting that 39% of Individuals report experiencing a excessive stage of password fatigue. 


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That is unsurprising when contemplating the excessive quantity of accounts that customers juggle. The truth is, NordPass estimates that every individual must handle 80-100 passwords, making it mentally exhausting to create robust and distinctive passwords for every on-line account. 

Consequently, many customers resort to reusing credentials and deciding on weaker passwords to make it simpler to log in to their on-line accounts. This inevitably makes it simpler for cybercriminals to conduct account takeover makes an attempt in a particularly punishing menace panorama. 

Analysis reveals that 81% of firms inside the FTSE 100 had no less than one credential compromised and uncovered on the darkish internet, with a complete of 31,135 stolen and leaked credentials detected for these firms. 

Password administration vs. credential theft 

Whereas some suppliers are responding to this menace panorama by taking a look at eliminating login credentials altogether, organizations like Bitwarden stay decided that higher password administration holds the reply to defending customers from a majority of these threats. 

“Password administration has grow to be a required a part of each firm’s safety stack,” mentioned Michael Crandell, CEO at Bitwarden.

“Bitwarden helps firms and people keep protected with robust and distinctive passwords for all their on-line accounts. This helps companies keep away from breaches and ransomware, and helps people keep away from id theft,” Crandell mentioned. 

In apply, Bitwarden offers customers with a digital house to retailer their passwords, alongside options like credential autofill, computerized password technology and password energy scoring, to assist handle the safety of their passwords extra successfully at scale to cut back fatigue. 

A take a look at the password administration market 

Bitwarden is likely one of the largest suppliers within the password administration global market, which researchers count on will attain a worth of $2.9 billion by 2027, as extra customers and organizations try and handle passwords extra proactively. 

The group is competing towards some established rivals within the house, together with LastPass, which presents a password administration instrument which you can log in to password-free by way of the LastPass Authenticator, and use a built-in generator to create robust passwords. 

LastPass was spun out by Elliott Administration’s non-public fairness agency and Francesco Companions final 12 months for $4.3 billion. 

One other key competitor is 1Password, a supplier providing one-click login to websites, password-generation capabilities, and an insights dashboard the place customers can monitor password well being. Earlier this 12 months, 1Password closed a $620 million series C funding round and achieved a valuation of $6.8 billion. 

The important thing differentiation between Bitwarden and different rivals shouldn’t be solely is it open supply, however it presents a free password supervisor for limitless logins and gadgets that may be be deployed within the cloud or by way of a self-hosted setup to make sure that organizations can meet exterior compliance necessities. 

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