Tell and Sell: Using Storytelling to Grow Your Business
Telling and selling are two skills that any salesperson must master. To put it simply, if you want to enhance your sales, you need to learn how to tell better stories. To read more about soulmete click here.
The art of storytelling has been around for a long time. Legends and myths have been in existence for thousands of years before the well-known storytellers of ancient Greece, Homer, and Plato, told their tales and thereby began to inspire us with greater thoughts and bigger ideas.
Benefits of using storytelling in marketing
Storytelling can bring businesses back to their roots by bringing groups of people together in a meaningful way. Storytelling has always been used as a tool of inspiration and business communication. Here are some of the benefits of using storytelling in your marketing.
People trust sales when they hear stories.
Often, businesses rely too much on their statistics and slide decks when they should be learning how to tell stories about successful customers, difficult situations their business has worked through, and ideal futures their customers want to achieve instead. Storytelling is one of the main ways people build trust, and sales are all about that. A story-driven approach to selling is more effective and less gimmicky than any broken record pitch.
Stories can help you show off your brand.
When you tell a story, you can put your brand one step ahead of the rest of the competition. If you want, you can promote your brand in a way that makes your customers always think it’s good. When you have stories that you can use, you can expose your brand in the best light possible.
You can emotionally connect with your audience.
Storytelling is the best way to connect with your customers emotionally. Our brains love stories. It remembers things that are presented in a story. Your promotion via a story can engage your audience emotionally and make them attached to your brand.
Three storytelling techniques for your business
There are many ways to tell your story. For now, let’s focus on three different storytelling techniques that will help you build your brand.
Written storytelling is a fairly straightforward technique for telling your brand story. This could be in the form of a blog, article, social media post, or an “About Us” page on your website. Written storytelling presents your company, product or service, and story in an easy-to-read but still engaging manner.
Oral storytelling is a way to share your story at an event, happy hour, or team-building activity. It is another powerful way to connect one-on-one with your customers or employees. If told well, they can elicit strong emotional responses from listeners and stick in their minds for a long time.
Visual storytelling can be done in many ways. This could be in the form of a picture, infographic, or video. Businesses can get a great deal of help from visual storytelling. Not only does visual storytelling keep your audience engaged, but it also makes things easier for them to convey what you are trying to say, especially regarding a product or service that may be complex or hard to understand.
One of the most effective forms of visual storytelling is through video content. It is a powerful tool that combines the feelings and emotions of seeing with the simplicity of listening. Businesses can leverage social media sites to promote their videos and drive more traffic to their websites. With the rise of free-to-use online video editing software, video production has become easier and more affordable. Choose an online video editor you like, and let your imagination run wild with your ideas.
The rules of storytelling haven’t changed that much, but the shape and the way they’re done have. If you want to start, you have to listen first. If you can use the storytelling techniques above, you’ll be in a better position to find more clients and connect with them in new and exciting ways.
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