What are the Top 5 Best Cold Calling Strategies?


Cold calls are difficult. The truth is that cold calls often interrupt potential customers, and your calls aren’t always welcome.

Still, cold calls are a top-selling tool because they lead to over 50% more sales for companies. So you’ll need to know precisely how to cold call and incorporate it into your sales strategies.

We’ve broken down the data and discovered the facts – here’s your guide to the top five cold calling strategies that have proven to be effective. Let’s dive in!

1. Start By Making Your Prospect Feel Safe

People make decisions using their emotions, and their reactions can be predictable. They will either attack you if they feel threatened or retreat from the situation as fast as possible. They go with what makes them feel safe and confident.

If you’ve heard the phrase “call with a smile,” it implies that the friendly, warm attitude you convey can be relayed over the phone to potential customers.

You want your potential customers to be confident. It increases the chances that you can move on to the next phase and make the sale. The best practice is to be helpful and friendly, not aggressive or pushy.

2. Always Be Direct

You’re a salesperson – your potential customers know why you are calling. You have a short window to prevent them from dropping the call, so there is no time for meaningless, awkward small talk.

Your prospect doesn’t want to work harder than they have to—they want you to get to the point, which is exactly what you should do.

Often, you’ll only have a few seconds before they hang up, so it’s best to talk directly to their needs and deliver your value proposition immediately. This is when you need to capture their interest and get them hooked!

3. Be Relevant to Your Target Prospect

Once you get past the first few seconds of the call, establishing relevance becomes your primary focus.

Explain to the prospect why you have contacted them personally and what you are offering that will be of value to them during this stage. This is an ideal time to share your success stories from other clients who have similar pain points to your prospect.

4. Be Confident & Certain

There is nothing more valuable than certainty. If you want decision-makers to take you seriously, follow these principles:

  • Research and get to know your target prospect
  • Understand their problems and pain
  • Sincerely believe your solution solves those problems
  • Demonstrate your confidence regarding all of the above

Don’t call the prospect if you don’t think your solution is a good match for them. Selling something you don’t support or believe in is a bad idea, and you may want to look for another job in that situation.

5. Have a Back-Up Plan

If you haven’t quite got your expert cold calling team put together, you can still integrate these sales methods into your marketing plan. When you need a qualified sales team on short notice, cold calling services are an excellent choice.

With cold calling services, you can maximize your ROI without hiring more employees to make the calls. Plus, when you need to make sales fast, cold calling services can quickly fill your calendar with new sales meetings.

Make More Sales With Cold Calling

With these five cold calling tips, you should be booking sales meetings in no time. However, always be prepared for rejection, and use it to strengthen your cold calling strategies.

Check out the rest of our blog for the latest sales and business advice!