Workplace communication: It’s now more important than ever

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If there is anything that the pandemic has changed in the corporate domain, it has re-defined existing means of communication across organizations. The drastic shift of working environments from the typical office desks to our homes has also called for an immediate change in organizational communication strategies. Organizations with effective change and communication programs are 3.5 times more likely to outperform their peers. In this virtual era, communication is, now more than ever, the most important key to achieving business goals and improving employee productivity!  

Why is a comprehensive communication strategy the need of the hour?   

Understand goals and responsibilities   

· A lack of understanding of organizational goals can prove detrimental to business health. Employees need a clear idea of what they need to work towards. This also includes making each employee aware of what is expected of them within the scope of their job roles. Clear and consistent communication can help in  

    • Eliminate unwarranted confusion and doubts,
    • Align employee expectations to corporate goals,
    • Boost energy levels and eliminate lethargy,
    • Establish internal harmony and unity.

Facilitates conflict and problem-solving  

With businesses facing new challenges and leaders having to collaborate with their teams virtually, analyzing and solving problems can prove difficult without timely and proper communication. Employees must have the means to approach their employers with ease and without much delay, so every issue is dealt with promptly. Communication is a two-way street. It involves delegating responsibilities and requires active listening and consistent feedback from both parties involved to attain optimum results and productivity.   

Communication through informal channels 

Top management has a key role in making workplace communication very effective. According to a study, 57% of employees surveyed reported not being given clear direction, and 69% of managers reported not being comfortable communicating with their employees in general. Apart from formal communication, establishing informal communication channels is also crucial for businesses to improve workplace communication, as 90% of business communication happens through informal communication. Communication platforms and tools can effectively facilitate effective informal communication between employees and management. 

Avoid the cost of poor communication.  

The cost of poor workplace communication can be quite devastating for companies in the long run. A survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees. Companies that invest in workplace communication see good improvement in their bottom line. According to a report, companies with effective communication practices generate 47% higher total returns to shareholders than organizations with poor communication. Since employees spend 40% of their lives at work, there should be no scope for poor communication or miscommunication. 

Ignites team spirit   

According to statistics, employee productivity increases by 20 to 25% in organizations where employees are connected. Consistent and better communication helps employees and teams to feel connected to the organization. It instills a sense of belonging in subtle ways and motivates them to contribute positively to the team.   

Communication strategies must involve much more than duty assignments. It must incorporate proper means for feedback, brainstorming, and appreciation. This will boost the employees’ morale and give them the confidence to execute a new style of working or wade their way through a challenging assignment. These regular discussions also eliminate employee tendency to work individually and instead strive towards a certain goal as a team. In other words, it helps eliminate a silo mentality within the organization.   

Regular meetings with the team and individual employee  

In the virtual world, consistency is a norm. Holding weekly or monthly meetings could bring a lot of concepts and unresolved challenges to the table. Brainstorming ideas and establishing a well-defined structure can improve the departmental workflow and prove instrumental in resolving challenges. While team meetings are crucial, individual talks with the employee are essential to understand them better and provide constructive feedback while understanding their limitations.   

Bespoke communication and organizational tools  

Depending on the size of your organization, a well-designed communication support system is a must-have in the virtual age. Most organizations use primitive tools for communication and task organization even today. Businesses must develop an efficient model for effective virtual communication to centralize organizational communication while their workforce is geographically scattered. Developing a comprehensive internal communication strategy and implementing tools to bring it to place is imperative for every organization that strives to survive in these constantly changing environments. Make an effort to communicate better, and your business will benefit immensely. 

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