How Domain Authority (DA) Can Help Your Site Rank Higher in Search Engine Results Pages (SERPs)


Moz’s Domain Authority (DA) score provides an online score to predict how well websites will rank on search engine results pages (SERPs). It uses several criteria to assess a website. Select the best high-authority backlinks.

Attaining high domain authority (DA) scores is an integral goal for SEO professionals and website owners alike. Achieve high DA websites can offer invaluable backlinks, solidify your position as an industry authority, and bring quality referral traffic directly to your website.

Boosts Your Site’s SEO

Domain Authority (DA), created by Moz software company to predict search engine ranking potential, takes several factors into account when making its prediction of an individual website’s competitive SERP ranking potential. Other SEO metrics may focus on single page-level ranking factors alone while taking multiple considerations into account when making their predictions.

A high Domain Authority (DA) score can indicate credibility and trustworthiness as well as content relevance and quality; consequently, building backlinks from high-DA sites is likely to result in your DA increasing steadily over time.

Backlinks from higher Domain Authority sites pass more “link juice,” helping your own Domain Authority score and SEO performance to grow further.

As Google increasingly relies on backlinks as an SEO ranking factor, having an established domain authority (DA) score can give your business a significant edge against rivals with lower DA scores. Furthermore, having a higher DA can also help speed up website loads as this is another vital SEO ranking factor.

As part of an effective SEO strategy, it’s vitally important that your DA is constantly monitored. Any low-quality or spammy backlinks could be harming it; to take corrective action against these, contact webmasters of the sites linking back and request they remove or disavow these links via Google’s Link Disavow Tool so they don’t pass PageRank through to your site.

Enhances Your Site’s E-A-T Profile

The E-A-T principle is an essential aspect of Google’s Search Quality Rater Guidelines and should serve as an objective measurement to ensure that content produced for search results pages (SERPS) performs optimally. It entails three measures of trustworthiness: E, A, and T (or Evaluation Authority and Trust).

Google emphasizes the concept that people tend to trust content from sources with experience, expertise, and authority, which Google also emphasizes is more helpful to its users. Google even added another ‘E’ for experience to their original E-A-T principles in late 2022 to further refine this idea.

For instance, when writing about technical topics such as tax law, it would be useful to showcase your expertise by listing any related credentials and providing any pertinent details. Furthermore, when providing “YMYL” content such as medical advice or product/service reviews the author must have enough experience and expertise in these topics to write effectively about them.

If your da is high enough, this should give your content an enormous boost in E-A-T rankings as search engines recognize you as a credible, trustworthy, and authoritative source. As a result, search engines will rank you higher in SERPs while you could also receive increased attention from potential backlinks to your site, further expanding its visibility and increasing its ranking and visibility.

Increases Your Site’s Referral Traffic

Domain Authority can play an integral part in your ranking potential; however, this metric should only be one among many SEO metrics to monitor. Tools like Majestic’s Trust Flow and Citation Flow provide more of an in-depth picture of your website’s health and ranking potential.

Though there is no exact number that defines “high” Domain Authority scores, targeting sites with DA 30 or above will provide maximum benefit due to them passing more link juice than their lower-DA counterparts.

An increased Domain Authority can also help your website build credibility and trust among both visitors and search engines and increase user engagement on your site, such as subscribing to newsletters, making purchases, or sharing content.

An increased Domain Authority can also increase your chances of being featured in news or influential websites, offering new audiences and solidifying your brand as a reliable resource in your niche.

Boosts Your DA

Though a high domain authority score can help your site rank higher in search engine results pages (SERPs), there are certain considerations you must keep in mind when trying to increase it. You should only focus on increasing it through natural backlinking; using black hat SEO tactics or any other illegal SEO practices that could result in penalties could actually have the opposite effect and negatively affect rankings.

Moz’s Domain Authority tool does a great job at detecting and blocking out link networks/sellers/auctions/comment spammers as well as private blog network links that alter a site’s DA, keeping its ranking factor continually evolving and in flux. It is therefore imperative that websites take note that their Domain Authority changes over time based on factors like link manipulation. Thankfully Moz offers its DA tool which detects such sites with great precision!

An increase in Domain Authority can also be achieved by linking to high-quality content relevant to your audience. If you publish guest posts on quality industry websites, these may link back to your content; additionally, offering feedback via HARO can enable reporters to include your expertise in articles they write on related subjects.

Even with its limitations, domain authority (DA) remains an invaluable metric to track for your SEO campaigns. DA can help identify which keywords have an increased likelihood of ranking at the top of SERPs and measure how far you’ve come in surpassing competitors.