Mike Firmin & Leasing King: Pioneering Booking Strategies for Unprecedented Success



In the competitive world of short-term rental management, Mike Firmin and his brainchild, Leasing King, have set a new standard by revolutionizing booking strategies. This article delves into the innovative approach adopted by Mike Firmin’s Leasing King, focusing on experience-driven booking strategies that have redefined success in the industry.


Setting the Stage:


In a market where the majority of players were opting for a one-day minimum stay, Leasing King, under Mike Firmin’s strategic direction, took a bold approach. The company introduced a minimum stay requirement ranging from three to seven days, challenging the conventional norms. This shift in strategy aimed to create not only more lucrative bookings but also foster longer-term stays, optimizing the overall performance of the properties under management.


Dynamic Pricing as a Cornerstone:


A key element in Leasing King’s success lies in its adoption of dynamic pricing. By leveraging innovative software solutions such as PriceLabs and Wheelhouse, the company became an early adopter in the industry, utilizing data-driven insights to optimize pricing strategies dynamically. This approach ensures that properties are competitively priced in real-time, maximizing revenue potential and enhancing overall booking performance.


Pioneering Long-Term Bookings:


While many in the industry were focused on short-term stays, Leasing King, guided by Mike Firmin’s forward-thinking approach, became one of the first companies to actively promote and push for long-term bookings. Averaging between one and three bookings per month, Leasing King demonstrated the viability and profitability of extended stays, catering to a growing segment of guests seeking more extended accommodation solutions.


Testimonials from Satisfied Clients:


The impact of Leasing King’s innovative booking strategies is best reflected in the testimonials of satisfied clients. Let’s hear from one such client who experienced unprecedented success through Leasing King’s services.


Client Testimonial:

“As a property owner using Guesty, I initially hesitated to embrace Leasing King’s approach, but the results speak for themselves. Under Mike Firmin’s leadership, we were able to generate occupancy rates of 90% and above during the high season and 80% and above during the low season. Leasing King’s unique strategy of implementing a minimum stay of three to seven days significantly increased the quality of bookings, attracting guests seeking longer and more meaningful stays. What truly set them apart was their access to multiple booking channels, allowing me to track all my bookings and assess the financial performance of my properties seamlessly. Leasing King proved that optimizing bookings is not just about quantity but also about the quality and longevity of the guest experience.”


Term of Optimization:


Leasing King’s term of optimization is not limited to a one-size-fits-all model. The company recognizes the dynamic nature of the short-term rental market and continuously refines its strategies to stay ahead of the curve. Whether it’s adjusting minimum stay requirements, fine-tuning dynamic pricing models, or exploring new booking channels, Leasing King, led by Mike Firmin, remains committed to optimizing the performance of the properties it manages.


The Impact of Experience-Driven Booking:


Leasing King’s approach to booking is not solely transactional; it is experience-driven. Mike Firmin understands that the success of short-term rentals extends beyond the number of bookings. It’s about creating memorable experiences for guests that translate into positive reviews, repeat business, and a strong reputation in the market.


The Leasing King Difference:


  1. Strategic Minimum Stay Requirements:

Leasing King’s strategy of implementing three to seven-day minimum stays has proven to be a game-changer. This approach attracts guests looking for more extended and more immersive stays, aligning with the evolving preferences of modern travelers.


  1. Dynamic Pricing Excellence:

Leveraging sophisticated software solutions like PriceLabs and Wheelhouse, Leasing King excels in dynamic pricing. Real-time adjustments based on market demand, seasonality, and other factors ensure that properties are competitively priced to maximize revenue potential.


  1. Embracing Long-Term Bookings:

Recognizing the untapped potential of long-term bookings, Leasing King actively promotes extended stays. This approach not only increases revenue stability but also fosters a sense of community within the managed properties.


  1. Multi-Channel Booking Access:

Leasing King’s ability to access multiple booking channels provides property owners with a comprehensive view of their bookings. Integration with platforms like Guesty streamlines the management process, allowing clients to track bookings and assess financial performance effortlessly.


  1. Continuous Optimization:

The term of optimization at Leasing King is a dynamic process. Mike Firmin and his team continuously analyze market trends, guest preferences, and industry developments to refine and enhance their booking strategies, staying at the forefront of the short-term rental landscape.




In the hands of Mike Firmin, Leasing King has redefined the narrative of short-term rental management by pioneering innovative booking strategies. The shift from a one-day minimum to a three to seven-day minimum stay requirement, coupled with dynamic pricing and a focus on long-term bookings, has positioned Leasing King as a trailblazer in the industry. The testimonials of satisfied clients speak volumes about the success of this approach, emphasizing the significance of experience-driven bookings and the long-term optimization of property performance.