Six Digital Marketing Tips to Attract Customers to Your Retail Business
Digital marketing continues to evolve as digital technology and tools become. Marketers need to stay updated with digital technology and integrate that technology into their marketing. With the help of digital marketing, businesses today can reach customers across the globe.
But what are the different digital channels available for businesses to market through? And how do you leverage digital marketing to boost sales for your business? Here are six ways you can use digital marketing to increase sales for your business.
1 . Omnichannel marketing
When you use a multichannel approach to marketing, different roles and functions need to integrate, to work towards the same result. On the other hand, Omnichannel marketing is a more streamlined marketing approach. Integration is easier for omnichannel marketing, allowing for a more consistent experience through the buyer’s journey.
Retailers can use omnichannel marketing by linking their retail shopping experiences with online shopping experiences. This means that customers should experience consistent standards when shopping in-store and online. This relates to customer service, as well as ease of purchase.
To use omnichannel marketing to the fullest, you’ll need first to map out the buyer’s journey. Identify points that can lead to the difference between a sale and a customer who ends up not buying anything. Is there anything you can provide, at that point, to get the customer to go through with the purchase?
An example of how omnichannel marketing applies to retailers can be seen through customer service. While some customers may prefer to talk to customer service in-store, others may prefer a phone call or an online chat. Are all these facilities available to your customers? The customer’s experience both in your shop and online should be seamless. There should be no difference in the quality of the buyer’s journey, online and offline.
2 . Integrate artificial intelligence
Artificial intelligence has consistently developed over the years and is now being embraced by retailers. This can be seen most commonly through chatbots. Many retailers add chatbots to their websites. These chatbots are designed to answer simple questions that a customer might have quickly and efficiently. When a query requires human intervention to answer, chatbots can direct people to contact customer service.
Chatbots provide convenience by helping customers with simple queries instead of interacting with customer service. If you haven’t already integrated AI into how you run your business, then chatbots offer an excellent opportunity to start small. You can do this by setting up automated responses on your Facebook page.
Another way you can use AI to boost sales is with the help of real-time personalization. This can enable you to make the buyer’s journey feel more personal. Real-time personalization allows you to recommend relevant items to customers based on their previous purchases. In this way, you can use machine learning to develop and nurture customer relationships.
3 . Data and customer relationships
Retailers understand that to know their customers and create targeted marketing campaigns. They need to pore through large amounts of data. Data can target prospective customers, improve the customer experience, and provide seamless service online and in-store.
To truly use data, you’ll need to have people who know how to analyze that data. Data specialists can help you gather and analyze data to answer key questions related to digital marketing. When you have the analysis you need, you’ll need to apply your learnings to improve the buyer’s journey. Data enables you to tailor experiences for each customer.
An example of this is using data related to when a customer is most likely to visit your store or your website. If you had this data, you could then send them offers to encourage them to make purchases. So if the data shows that a customer usually visits a store on Saturday mornings, that should be when you send them relevant offers.
4 . Invest in digital skills
Your employees should know how to use the digital tools and technology needed to enhance customer experience. Many businesses offer little to no training to their employees, and this can, in turn, affect the quality of service they provide.
Actively investing in teaching your employees to keep up with the latest digital developments can help them provide superior customer service.
5 . Experiences and sales
More and more online businesses are becoming popular as online-only brands. They are profitable and hold sway over the market. Many retail companies have tried and failed to keep up with their online competition in response to such online companies.
The experience provided by a brick-and-mortar location, and an online business based out of a warehouse, will be different. Despite this, online companies offer an opportunity for retailers to expand and scale their businesses. Customers, aside from good prices, also look for optimized shopping experiences.
By providing both online and in-store options, customers can enjoy both. When done well, customers can enjoy smart online shopping, as well as being treated like a VIP in-store.
6 . Develop a customer-centric approach
No matter how the digital world evolves, for retailers, the most important part of their business will always be the customers. That is why developing a customer-centric approach can be essential for retailers. Placing the customer at the centre of your digital marketing allows you to focus on the buyer. The first step to making the customer front and centre is understanding the buyer’s journey.
Once you’ve done that, you can then create a seamless experience both online and in your store. The customer should enjoy the same level of superior service, whether they choose to visit your retail store or your online store. How a retailer acts with their customer and their experience plays key roles in turning customers into repeat customers.
Digital tools have evolved, and that has changed how retailers interact with their customers. There are several ways a retailer can use digital innovations for marketing their business to customers. Retail companies can use chatbots to answer simple queries and use data to provide product recommendations. Use these six tips to use digital technology to more effectively market your retail business to your customers.
As a retail business owner, you should consider liability insurance for small businesses. This is as both you and your business are exposed to certain risks. A customer could sue your company. This can result in you needing to spend money on your legal defence and other associated Court costs. From being sued to business disruptions, insurance for business owners can help you protect your business, as well as your finances. Find out more about small business public liability insurance.
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