When you are designing a logo, there are a lot of things to take into consideration, including trends, to color psychology. Another aspect of a logo to be aware of is its background. It doesn’t have to be monochromatic. There are numerous options for decorating the background of the logo. Let’s look at some creative ideas for backgrounds for the logo. We’ll also learn how to design it in conjunction in conjunction with logo makers.
The various variations of backgrounds
- Classic wood
This background creates a warm atmosphere. Logos of businesses related to handcrafted items, flowers, or eco-trends like clothing or cosmetics made of natural materials will look amazing on it.
- Brick wall
The background style can define the tone of the logos of businesses with a robust and bold style that wishes to stand out.
- Polygons
A solid background of many polygons represents rigor, innovation, and sustainability. The logo’s backing can be appropriate for businesses that deal with technology, design, and IT.
Figures can be enhanced by neon stripes, gradients, and other components. The most important thing is that the background doesn’t draw all the attention and doesn’t overpower the logo.
- Half-tones
Although the background has an eerie retro look, it doesn’t overpower. The image can be used with most logos.
- Bokeh effect
One distinctive aspect of the effects of the bokeh can be seen in a fuzzy background, with highlighted areas in the background. This effect is commonly used in photography to add the image a hint of magic.
The logo in the background, with its bokeh effect, is fantastic and festive. Thus, a base for signs is perfect for those that deal in entertainment and event planning.
- Paper
White checkered paper can serve as an ideal background for various logos. Emblems with geometric elements will look great on them.
- Paint drops and dabs
Drops of paint and dashes are commonly used as logo backgrounds for innovative brands. By using this style, you will reflect the business’s mission and catch your intended public’s attention.
- Cage
A checkered background is sporadic in logos. If you choose this style, you will make an impression on your competition.
- Lines
Lines are another option to use for backgrounds for logos. The kind of stripes used will define the tone of the company. For instance, straight broken lines are associated with advanced tech, while smooth lines are associated with representing health and beauty.
- Neon
Neon logos are often seen in nightclubs and other venues for entertainment. However, the usage of the design isn’t restricted to these options. Neon signs are suitable for businesses that aren’t scared to be noticed and announce themselves to the public.
- Patterns
Details in the form patterns may not be only an element of the logo but also the background. Logos that are this type of design appear like clothing brands and beauty salons.
- Gradient
An attractive and standard option for background designs includes the gradient fill. Logo elements can be distinguished, and text is easily read when viewed against a background. A gradient background is a great way to highlight the logo’s other elements and add a unique twist to the design.
- Texture
Texture backgrounds convey the features of the surface of a substance. It could be paper, canvas, metal, and more. The logo placed on an unusual background can be used to convey the features, benefits, and benefits, as well as the aspects of the brand via the texture.
- Flash of Light
Does your company’s image resemble an illuminating light compared to other businesses? Let it shine through in your sign design by picking the appropriate background.
What is the best option?
Pick the perfect background, thanks to advice from the top designers. Naturally, it’s best to leave the design of your website or blog to experts. But, you can try to design some of the designs yourself. To accomplish this, follow these simple and efficient guidelines of a professional, which are listed below.
- Communications with the audience
The first step is to determine the goal and purpose for which you will perform in the background picture. Therefore, if your company is focused on promoting a product, it’s a good idea to incorporate an image of the product. This will create an excellent first impression for the viewer and link them to your products or services.
If we’re talking about a logo related to travel for blogs, a practical choice is to utilize an image of a background with a picturesque landscape of your travels. Let the reader imagine that they are an actual participant in the happenings. If you choose to use a moving photograph or an appealing background view, it will make the logo more elegant and lively.
- Find high-quality, high-resolution photos.
Many companies provide professional-looking photos and images for all tastes (Shutterstock, Depositphotos, and others). But, the image must have an appropriate orientation for the web page (landscape) and an appropriate resolution. The minimum resolution recommended is 1024×768 pixels. However, it’s best to select the middle resolution and an image with an area of at least 2000 pixels to create the background. If you download an image that has a low resolution, your background will look similar to the 90s in the early days.
Remember that it’s best to download images with a higher resolution and cut out the excess. Rather than try to extend a low-quality image. Utilize special services and editors (Illustrator, Photoshop, Paint, IrfanView).
Cut a plain background to focus on the critical elements of the photo. If you handle the image correctly, then the image of the item or the person will positively affect the person who views it, creating the impression you want to create.
- Focus on your goals
Make sure that the focus is directed to draw viewers’ attention to the appropriate focus (your product or brand). Focusing lets you better align the background to ensure that important details do not get lost among other elements of your logo.
- The monochromatic background of the site
Images may not be suitable for backgrounds in all situations, and this is when monochrome color blocks can be the solution that allows you to create stunning logo backgrounds for various reasons. Make sure the color scheme matches your theme and creates the desired emotional response from your visitor.
When choosing a uniform background, be sure to match the color scheme to ensure that the text isn’t lost and remains easily visible. If you want to draw attention to the information aspect of your brand, a white background is the best option. The white color gives the website the appearance of elegance and cleanliness, giving the impression of a traditional and solid business.
Conclusion
The background forms the foundation of the logo. It is designed to enhance the design and emphasize the critical aspects of the sign. Pick the appropriate background and design your logo now or with the assistance of professionals. Have fun!
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